With the Beijing Olympic Games 2008, more and more Chinese customers about various sports, athletic sports gradually become part of a people can not do without life, sport shoes market will be growing. In addition to the needs of urban residents with professional sports shoes is advancing, even routine sports, like running, the customer who is popular in the city has begun to demonstrate their professional needs. State foreign language, low-power shoes will gradually form new requirements.
China is the biggest sport shoes production bases in the world, most international sporting events world famous brand shoes had settled in China. Perfect production line of shoes, organizational capacity-friendly production,wholesale nike shoes, lower labor costs and technical expertise, all the above conditions, there is great temptation for every business. So far, more attractive conditions for the large market of China before 2008 Olympic Games. Mature Adidas, Nike, sports, fashion fabric, which is branded footwear reputation in China.
In 'the eyes of Chinese consumers, Adidas is the image of a mature man,nike shoes wholesale, Nike is a young athlete,cheap jordans, Nike, Adidas commercial in more than mainland China, the majority of customers the brand Li Ning Li Ning, voice still image. These brand extensions more imagination, such as Nike athletes, extended the strategy through the visual pyramid, which means that athletes Tadituopu country team, provincial team to the league of the NBA, until Karen basketball together, includes four levels of sports commodities market in the set. In the least number of elite athletes, but have a strong radiation. Nike brand extension, is more successful, no doubt, so Nike shoes is most popular in China, for example, the classic style of Nike Jordan, Nike shoes, Nike Dunk, Air Force, especially Karen received the most air.
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